So, today is the annual 31st free ice cream day at Ben & Jerry's. The stores are open nationwide from noon to 8 pm, and ready to give away free ice cream cones all day long.
We can appreciate Ben & Jerry for a lot of reasons, but here are two. While it's obviously not the healthiest snack, honestly, who doesn't enjoy the occasional ice cream cone or sundae? More importantly, the Ben & Jerry's company itself has a very interesting history. (Here's a bit of trivia: They first opened in a former gas station.) This company, acquired by Unilever since 2000 and originally headquartered in Burlington, VT, makes social activism one critical part of it's three-part mission statement, which includes a product mission and an economic mission. (Link: https://www.benjerry.com/activism/mission-statement/)
Ben & Jerry's social mission commits to "operating the business in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally." The group supports local communities, environmentally sustainable agricultural practices, and using wholesome, natural ingredients. The social mission is not unlike Khaya's mission, and the greater good we hope to create with our cookies:
Khaya Cookie Commitments:
#1 We use only the freshest, finest, all-natural ingredients and
no preservatives. All of our cookies are carefully crafted, by hand and
#2 We are committed to empowering people so that they can earn a living-with solid business and life skills.
#3 We hire previously unemployed women and men and turn them into highly skilled bakers. All Khaya Cookie Bakers participate in a Skills Training Program that gives them cross-training in every aspect of the business as well as personal budgeting and debt management.
So you can feel a little less guilty about enjoying a free ice cream cone today - a product that is not only good, but strives for good, too.
Image courtesy of: politicalhumor.about.com.